ABOUT

Hi, I’m Tatiana Florindo.
I’m a Designer and Communication Strategist working at the intersection of branding, visual systems and structured storytelling.

I believe strong brands are built through clarity and consistency, where strategy guides design and every visual decision supports a bigger purpose.

My work blends creative direction with structured thinking, helping businesses translate their identity into cohesive visual languages and meaningful experiences. From brand foundations to digital communication, I design with intention — creating systems that connect, align and endure.

BRAND STRATEGY

Defining positioning, clarity and direction.

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BRAND STRATEGY

Defining positioning, clarity and direction.

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BRAND STRATEGY

Defining positioning, clarity and direction.

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VISUAL IDENTITY

Building cohesive and consistent brand systems.

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VISUAL IDENTITY

Building cohesive and consistent brand systems.

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VISUAL IDENTITY

Building cohesive and consistent brand systems.

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DESIGN

Translating ideas into structured visual narratives.

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DESIGN

Translating ideas into structured visual narratives.

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DESIGN

Translating ideas into structured visual narratives.

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CONTENT & STORY

Crafting messages that connect and resonate.

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CONTENT & STORY

Crafting messages that connect and resonate.

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CONTENT & STORY

Crafting messages that connect and resonate.

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CREATIVE DIRECTION

Aligning aesthetics with purpose and impact.

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CREATIVE DIRECTION

Aligning aesthetics with purpose and impact.

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CREATIVE DIRECTION

Aligning aesthetics with purpose and impact.

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HUMAN INSIGHT

Designing with empathy, culture and real people in mind.

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HUMAN INSIGHT

Designing with empathy, culture and real people in mind.

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HUMAN INSIGHT

Designing with empathy, culture and real people in mind.

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Have a project in mind or just want
to say hi? Drop me a message!

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