WHAT HAPPENS WHEN CURIOSITY MEETS DESIGN
TATIANA
TATIANA
TATIANA
FLORINDO
FLORINDO
FLORINDO
From strategic clarity to cohesive visual systems,
I turn ideas into structured, meaningful experiences.
As a designer and communication strategist, I combine visual sensitivity with structured thinking to create brands and interfaces that feel aligned, intuitive and purposeful.
SCROLL
Hi, I’m Tatiana Florindo.
I’m a Designer and Communication Strategist working at the intersection of branding, visual systems and structured storytelling.
I believe strong brands are built through clarity and consistency, where strategy guides design and every visual decision supports a bigger purpose.
My work blends creative direction with structured thinking, helping businesses translate their identity into cohesive visual languages and meaningful experiences.
From brand foundations to digital communication, I design with intention, creating systems that connect, align and endure.
Empathy
I design with people in mind. Always.
100%
Empathy
I design with people in mind. Always.
100%
Empathy
I design with people in mind. Always.
100%
Systems & UX Thinking
Structured, intuitive and purposeful digital experiences.
100%
Systems & UX Thinking
Structured, intuitive and purposeful digital experiences.
100%
Systems & UX Thinking
Structured, intuitive and purposeful digital experiences.
100%
Visual & Brand Design
Years of experience building cohesive and consistent brand identities.
100%
Visual & Brand Design
Years of experience building cohesive and consistent brand identities.
100%
Visual & Brand Design
Years of experience building cohesive and consistent brand identities.
100%
Visual & Brand Design
Years of experience building cohesive and consistent brand identities.
100%
Internal Communication & Engagement Specialist
Bosch Portugal
2023 — 2024 [9m]
Researched employee needs to design communication strategies that improved engagement and internal service accessibility. Structured content hierarchies for intranet and newsletters to support clearer navigation and faster access. Applied storytelling and emotional design principles to foster cultural connection. Design relevance (UX): Empathy mapping, content structuring, internal service design, user-first language.
Internal Communication & Engagement Specialist
Bosch Portugal
2023 — 2024 [9m]
Researched employee needs to design communication strategies that improved engagement and internal service accessibility. Structured content hierarchies for intranet and newsletters to support clearer navigation and faster access. Applied storytelling and emotional design principles to foster cultural connection. Design relevance (UX): Empathy mapping, content structuring, internal service design, user-first language.
Internal Communication & Engagement Specialist
Bosch Portugal
2023 — 2024 [9m]
Researched employee needs to design communication strategies that improved engagement and internal service accessibility. Structured content hierarchies for intranet and newsletters to support clearer navigation and faster access. Applied storytelling and emotional design principles to foster cultural connection. Design relevance (UX): Empathy mapping, content structuring, internal service design, user-first language.
Graphic & Product Designer
Paul Stricker
2019 — 2021 [2y1m]
Created product mock-ups and web visuals that considered visual balance and user interaction contexto. Collaborated with teams to test packaging and visual layouts for physical usability and appeal. Design relevance (UX): Visual consistency, physical interaction design, iterative design.
Graphic & Product Designer
Paul Stricker
2019 — 2021 [2y1m]
Created product mock-ups and web visuals that considered visual balance and user interaction contexto. Collaborated with teams to test packaging and visual layouts for physical usability and appeal. Design relevance (UX): Visual consistency, physical interaction design, iterative design.
Graphic & Product Designer
Paul Stricker
2019 — 2021 [2y1m]
Created product mock-ups and web visuals that considered visual balance and user interaction contexto. Collaborated with teams to test packaging and visual layouts for physical usability and appeal. Design relevance (UX): Visual consistency, physical interaction design, iterative design.
Graphic Designer – User Documentation
Bosch Termotechnology
2022 — 2023 [1y9m]
Designed user manuals and installation guides with a clear visual flow, icons, and instructional clarity. Worked closely with product teams to ensure interfaces and documentation were aligned. Proposed layout changes based on user queries and feedback to improve comprehension. Design relevance (UX): Information architecture, visual hierarchy, accessibility, user feedback loop.
Graphic Designer – User Documentation
Bosch Termotechnology
2022 — 2023 [1y9m]
Designed user manuals and installation guides with a clear visual flow, icons, and instructional clarity. Worked closely with product teams to ensure interfaces and documentation were aligned. Proposed layout changes based on user queries and feedback to improve comprehension. Design relevance (UX): Information architecture, visual hierarchy, accessibility, user feedback loop.
Graphic Designer – User Documentation
Bosch Termotechnology
2022 — 2023 [1y9m]
Designed user manuals and installation guides with a clear visual flow, icons, and instructional clarity. Worked closely with product teams to ensure interfaces and documentation were aligned. Proposed layout changes based on user queries and feedback to improve comprehension. Design relevance (UX): Information architecture, visual hierarchy, accessibility, user feedback loop.
Graphic Designer & Content Specialist
Clizone
2018 — 2019 [8m]
Coordinated events and promotional activities to support business development efforts. Created landing pages and campaign flows focused on user conversion and clarity. Managed and tested content for web and social, analysing performance to inform iteration. Design relevance (UX): A/B testing, analytics-informed design, microcopy creation.
Graphic Designer & Content Specialist
Clizone
2018 — 2019 [8m]
Coordinated events and promotional activities to support business development efforts. Created landing pages and campaign flows focused on user conversion and clarity. Managed and tested content for web and social, analysing performance to inform iteration. Design relevance (UX): A/B testing, analytics-informed design, microcopy creation.
Graphic Designer & Content Specialist
Clizone
2018 — 2019 [8m]
Coordinated events and promotional activities to support business development efforts. Created landing pages and campaign flows focused on user conversion and clarity. Managed and tested content for web and social, analysing performance to inform iteration. Design relevance (UX): A/B testing, analytics-informed design, microcopy creation.
100%
Motivation to Learn
100%
Motivation to Learn
100%
Motivation to Learn
30
Years of Perspective
30
Years of Perspective
30
Years of Perspective
0
Days bored with design
0
Days bored with design
0
Days bored with design
HUMAN DESIGN
BRAND SYSTEMS
COMMUNICATION STRATEGY
STORYTELLING
HUMAN DESIGN
BRAND SYSTEMS
COMMUNICATION STRATEGY
STORYTELLING
BA in New Communication Technologies
Bauhaus-Universität Weimar, Germany
2015 — 2016
Focused on the practical and theoretical skills in multimedia, digital communication, and interactive systems
BA in New Communication Technologies
Bauhaus-Universität Weimar, Germany
2015 — 2016
Focused on the practical and theoretical skills in multimedia, digital communication, and interactive systems
BA in New Communication Technologies
Bauhaus-Universität Weimar, Germany
2015 — 2016
Focused on the practical and theoretical skills in multimedia, digital communication, and interactive systems
Master’s in Communication Design
University of Aveiro
2022 — 2024
Developed academic projects with emphasis on design thinking, semiotics and usability
Master’s in Communication Design
University of Aveiro
2022 — 2024
Developed academic projects with emphasis on design thinking, semiotics and usability
Master’s in Communication Design
University of Aveiro
2022 — 2024
Developed academic projects with emphasis on design thinking, semiotics and usability
8+
Years designing brands, systems & communication
8+
Years designing brands, systems & communication
8+
Years designing brands, systems & communication
2024
The year I fully integrate strategy and experience design
2024
The year I fully integrate strategy and experience design
2024
The year I fully integrate strategy and experience design
3
Countries where I’ve studied or collaborated (PT, DE, ES)
3
Countries where I’ve studied or collaborated (PT, DE, ES)
3
Countries where I’ve studied or collaborated (PT, DE, ES)
100+
Projects delivered across print, digital & brand
100+
Projects delivered across print, digital & brand
100+
Projects delivered across print, digital & brand
1
Clear purpose: design with intention and impact
1
Clear purpose: design with intention and impact
1
Clear purpose: design with intention and impact
∞
Curiosity driving growth, structure and better questions
∞
Curiosity driving growth, structure and better questions
∞
Curiosity driving growth, structure and better questions
Have a project in mind or just want
to say hi? Drop me a message!